Have You Ever Thought About Selling Your Site?

Many of you readers currently have websites of your own, and some of you may even have more than one. Since the latest change in the Google algorithm, a lot of us bloggers have seen a reduction in our online money. Yes, it has been disheartening and you may have considered throwing in the towel and just selling your site. After all, a few thousand dollars might be kind of nice, right?

My Struggle

I currently own and operate 3-4 websites (one of them is half-owned) and let me tell you, it’s a lot of work! When Google decided to change their algorithm on me, my earnings suddenly dropped from $3,000/month down to about $1,000/month. That’s a huge reduction! If you make $24 an hour at work, it would be just like your boss walking up to you and dropping your pay down to $8 an hour. Within just a few minutes, your manager-level pay just got reduced to that of a McDonald’s fry cook.

Since I’ll soon be starting grad school, the loss of income really made me reconsider my online ventures. I actually thought about selling my sites as well! I figure that I could probably get at least $10,000 for the couple that I own outright. That initial payment would seem pretty great at first, but what happens after that? There’s no additional income!

Continued Income vs. The One-Time Payment

My pay might be quite a lot less than it once was, but it still is continued income. So what if my income went from $3k down to $1k? It’s still some nice money on the side! If I can earn this consistent monthly profit over the next 10 years, I’ll have made an extra $120,000!! If I sell today, I only make $10,000. Sure, I’d have to put some consistent effort into the site over those 10 years, but based on the total income, I’d say it’s completely worth it!

How Much Money Does Your Site Bring In?

If you are thinking about selling your site, be sure to consider the opportunity costs. That initial payment would really feel awesome, but after that payment is made, suddenly, your regenerative income has vanished and you have no plans to replace it.

How much could you see your site making over the next 10 years? $10,000? $50,000? $100,000? $500,000? Whatever the case may be, wouldn’t it be unwise to sell your site for less than that amount? My suggestion is almost always for bloggers to stick with their site and continue making some of that extra money.

Dream Big

Do you know what some of these blogs are selling for these days? I know a couple of bloggers that recently sold their sites for over $1 million. Sure, they had about 100,000 subscribers, but why isn’t that possible for your site? Sure, you have way less than that now, but what about 10 years from now? It could happen, right? But, if you sell, you’ll simply never know. And, you’ll be left with a few mesely grand. Keep writing, keep growing, and you won’t be sorry. Hang onto that site!

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5 Responses to Have You Ever Thought About Selling Your Site?

  1. I have thought about selling my site, but I don’t think I could get what I really want for it. Sometimes that lump sum would really be nice!

    Plus, since I’m buying a house, the extra cash would be well spent!

    • Derek says:

      Yeah, same here Robert. My site is way more valuable to me than what it would be for someone else. It would be a tough sell for sure.

  2. I couldn’t sell my site if I wanted to! It has only been around a month but if it ever got up to $1 million I’d have to seriously consider it. Unfortunately it would probably have a non-compete agreement in it so you couldn’t start another.

    • Derek says:

      There might be a non-compete, but most likely, you’d still need to continue writing for the site for an extended period of time, even though it isn’t technically yours anymore.

  3. Derek says:

    I don’t think I’d really get what I’d want out of it either, which is why I really haven’t looked into selling it. Really, it doesn’t take that much work, and the money is good!