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Commenting – How and Why it Can Help Your Blog Grow

As I mentioned last week, one of the several ways that you can network and get your blog noticed is by commenting on other established blogs. Many people under-estimate the power of commenting on other blogs. After all, there has to be better things that you can do with your time than comment on other blogs, right? This couldn’t be further from the truth. There are many important elements to commenting on other blogs that help your blog grow.

Why Commenting is Important

If you understand blogging about writing information for search engines, commenting may seem like an unnecessary aspect of blogging. In reality, however, it is really important. It is that which sets it apart from any newspaper or magazine. It gives the readers space to share their story or comment on what you have said. Commenting is an important part of creating a community on a blog. Beyond promoting comments on your own blog, commenting on other blogs is equally important.

There are many benefits to commenting on other blogs, but two direct benefits. The most important of the two is that it helps people become familiar with your blog name. You can write the best content in the world, but unless you are actively networking, no one will know about it. You have to get your name out there and commenting is an easy way to do that. This produces a healthy size of referral traffic. If you don’t believe me that this can be an effective way to generate traffic, when I started 20’s Finances, I started commenting on 20-30 blogs at least 3x per week. I was very intentional about doing everything I could to generate interest in my site. As a result, I saw at least 10,000 pageviews in my first full month at my own domain just from referral traffic. It took me almost 6 months to generate that kind of traffic from search engines. Are you convinced of its importance now?

Beyond making people aware of your name, it also adds no-follow links to your site. Creating a combination of do-follow and no-follow backlinks to your site is a great way to improve your site’s rankings (like Google’s Pagerank (PR) or Seo Moz’s MozRank). I recommend that you don’t focus too much on this aspect and instead focus on providing quality comments. This is essential because it will lead to bloggers clicking through to visit your site and high referral traffic.

How to Effectively Comment on Other Sites

There are many spammers out there that know the benefits of commenting on other sites. They engineer some program to write comments on hundreds, if not thousands, of other sites. If you have been blogging for any short length of time, you have probably seen them. (I hope that you haven’t approved these comments because it only encourages them to continue.) Yet, most of the time these are successful. Understanding HOW to comment on other blogs effectively is as important as understanding WHY.

Here are a list of things you should take into consideration when commenting on other sites:

  • Make sure you are adding something to the conversation – You could say, “Nice post,” or even summarize what the post is about, but the author doesn’t need you to tell them what it was about. Try bringing in your own experience or opinion to create a conversation.
  • Don’t Promote Your Own Content (unless it’s relevant) – You could take this opportunity to tell the author and other readers how you wrote about X or Y, but if it is not necessary to make your point, there is no need to bring it up. Feel free to reference it (or link to it) if it is relevant, but do so with extreme caution. The last thing you want to do is appear like spam.
  • Make Sure the Comment is Related to the Post – This is similar to the second item, but commenting is a place for readers to give feedback or share their opinions/perspectives/experiences about what the blogger has written.
  • Read the Entire Article before Commenting – One of my pet peeves is when someone writes a comment about something I covered toward the bottom of the post. Don’t try to suggest something that the blogger has already said. If you want to try and save time, at least skim the article to make sure what you are saying is unique.

While I am sure there are other important suggestions, the general idea is to create interest in your site through commenting. This can only happen by commenting a lot and with high quality.

Have you place enough value in comments?

What other things do you suggest for bloggers to do or not to do when commenting?

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2 Responses to Commenting – How and Why it Can Help Your Blog Grow

  1. Andrea says:

    Please don’t leave comments that reveal that you’ve skimmed the article, gives me a pang of sadness and a bit of annoyance when I see that someone has taken the time to respond… but respond in a way that just leaves you baffled. Blah! I like good comments, positive and negative ones!

    • Corey says:

      I understand what you are saying, but what about those really long articles, where key sentences are bold? It seems to me that the author is admitting that this is long and if you just read the bold sentences, you will get the gist.