Aweber Email Marketing – Is it Worth it?

When I first started blogging, I had heard of Aweber’s Email Marketing service, but I laughed at the idea of paying $20 per month. To pay an additional amount per month would practically suck all the income that I was making at that time AND THEN some. For people who have owned their blog for less then six months, I would guess that many of you are thinking along the same lines as I did.

If you started your blog to make money, then you should consider Aweber’s service. While I don’t think that everyone should use it, I am now convinced that many will regret not using it earlier. That’s how I feel.

Why I Didn’t Use it For the First Year

When I first started 20’s Finances, I did not opt to use Aweber. I had just created a feedburner account for my blog when I heard of Aweber, and I couldn’t think of creating another account for subscribers. I was trying to learn all the in’s and out’s of blogging. Why would I waste my time and money on something that just seemed like the same thing as a free service that I just signed up for?

Not only was I too busy, but I was lacking funds. I remember thinking that the $110 (approximately) that I spent on web hosting and buying my domain at bluehost was a lot! I mean, at the time, I was trying to pay my way through grad school and making very little money. How the heck am I going to explain to my wife that I need to pay an extra $20 per month on a project that I wasn’t sure was going to work or not? At least, that was what I told myself…

Why I REALLY Delayed Signing up for Aweber Email Marketing

When I look back at my first few months of blogging, I know that there were two reasons that I didn’t sign up. The first is that I was super busy. I took a heavy load in school and I was trying to figure out how to blog and make it successful. There’s only so much that you can do in a short period of time. Plus, there weren’t sites like this one to offer practical advice for the average blogger (especially with a comprehensive FAQ about Blogging).

The second, and real reason that I didn’t use Aweber was that I was afraid of investing in my business because I didn’t know if it would be successful. Why waste money on something that will fail? I definitely had the wrong state of mind. Instead of setting my mind to a goal and working to reach that goal no matter what (like I now do), I dropped the ball. I set myself up for more work in the long run.

Why I Regret NOT Signing Up Earlier

After getting advice from several other bloggers, I just signed up with Aweber. I thought it was going to be $20 per month, but if you pay per quarter, it comes out to be about $15 per month. I am really excited to integrate this onto all of my sites because of the advantages to Feedburner, but if I am honest, I really regret not signing up earlier. Here’s why.

In over a year, I have accumulated close to 700 feedburner readers on just 20’s Finances alone. Over half of those are email subscribers. Now that I recognize the benefits of Aweber, I have to start from scratch! Whoops! If you are reading this and considering using Aweber AND are serious about making your blog successful, do not make the same mistake that I did! If you are blogging for fun, then you have to decide whether it’s worth it for you. But, if you are blogging to make money, this is a great way to supplement your traffic and income.

Okay, now on to the juicy stuff. What’s really better about it:

Email Marketing $19/Month!

Benefits of Aweber (especially compared to Feedburner)

I have started organizing my first set of autoresponders in Aweber and I have to say that Aweber’s email marketing tool is quite extensive. When I originally signed up, I thought I was just paying for the email system. But low and behold, it also came with a built in forms system. That’s right. You can not only create custom (and professional looking) emails, but you can create the forms for sign up your new readers. That means no coding required for those of you who are like me and aren’t techies. :)

Here’s a list of the benefits of Aweber, as I see them. Keep in mind that this is only from using it for a couple of days.

  • Professional Looking Emails – If you tell me that feedburner looks good, you haven’t seen what an email from Aweber can look like.
  • Ability to send autoresponders (for those of you who don’t know, this is basically a pre-set sequence of emails that is sent out to your new subscribers). These emails can be spaced apart from 1 to 999 days from each other. How awesome is that!
  • Easy Interface to Integrate Affiliate Sales – Affiliate income is one of my takeaways from FinCon12. If you want to build up your affiliate income, Aweber will certainly help. There’s no easier way to bring your subscribers from point A to point B than an email newsletter.
  • Multiple Promoting Tools – Like I already mentioned, Aweber comes with the ability to create custom forms. It’s also as easy to use as Microsoft word.
  • Another Way to Engage Readers – Believe it or not, many readers will read your blog faithfully and never comment. If you send them an email asking for feedback, they will probably be one of the first responses that you receive. I don’t know why, but some readers simply don’t comment (or prefer email engagement). Aweber is a great way to set up a list for you to interact with. As a general rule, more engagement = better results and a bigger fan base.

While I am still new to Aweber, it is certainly a lot better than some of the alternatives. It does cost money, but I think it will allow me to make more than the monthly cost. Best yet, I can use the same account for multiple newsletters and it still costs the same amount. This means I am getting more bang for my buck!

It is just one step in my scheme to build my brand and associate professionalism with my name. I will be sure to update you on my success with Aweber as time goes on.

Readers, have you thought about signing up for Aweber?

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7 Responses to Aweber Email Marketing – Is it Worth it?

  1. It is interesting that they charge a premium for over 500 subscribers… I wonder how much Ramit pays in premiums. I bet he has a TON of subscribers.

  2. I’m a huge fan of Aweber. Helps me keep my subscribers engaged via auto-responders.

    • Corey says:

      Yeah, I fear that Feedburner is actually driving people away when I publish so much in a short period of time.

  3. I’ve never thought about using it, I’ve noticed it but that’s about it. I think I want to keep it simple for now, good info though if I do end up considering it in the future!

    • Corey says:

      You can keep it simple with Aweber too, while also giving yourself a tool for later. With that said, I understand why you would want to just focus on the basics.

  4. Corey thanks for responding to my email so quickly. I appreciate the insight and professionalism in this post. I will definitely sit down and plan out if it is worth subscribing to Aweber instead of mailchimp.