How Jon the Saver Plans to Make $30,000 in 2012

I always love a challenge.  In fact, I don’t know when I have ever not accepted one.  So when Derek hit me up and told me about a $30,000 challenge for bloggers, I was in!  It was good timing too because I have been feeling stagnant with my online ventures lately so this was the perfect opportunity to take everything to the next level and start earning more.  The challenge is simple.  I will be chronicling my adventure towards $30,000 of online money in the year 2012.

While I work a full time job in the construction industry, I’m so excited to push myself this year and stop making my excuses for my lack of growth.  It’s “go” time and I’m here to win.  So how am I going to achieve my goals?  Well, I’m excited to share my strategy with you!  Having been banned from Adsense, my business model is a little different than most personal finance sites.  I like to think I am an internet market/personal finance blogger hybrid.  It sounds like a strange combination but you’ll soon see why it makes perfect sense if you’re trying to run a business with your blog.

So what will I be doing?

-Before I get into the monetary side of things, I want to mention my ultimate goal of sharing biblical finance with people across the world.  I really do believe that God’s principles are tried and tested guidelines that will bolster anyone’s financial future.  Another aspect that I will focus on is being more personal.  It’s especially easy to get impersonal with how I write and I hope to curb this bad habit in 2012.  I want readers to feel like I’m a normal guy who has the same struggles as them.  I believe that if I truly share my life with others, the goal of $30,000 in 2012 will be a piece of cake.

OK, how am I going to make the money?

-Keep buying other blogs.  After running Free Money Wisdom for a year now, I never want to start a site from scratch again.  Too many long days and way too many hours.  I have the luxury of a large cash supply and access to business credit lines (thank you good credit score!).  Since I have the money, I’d rather purchase a site where someone else has already put in the hard work.  This goal is actually already coming to fruition.  I recently purchased a top tier Christian personal finance blog and I couldn’t be more excited.  It will close to double my online income and boost me to the $30,000 mark hopefully.  Having purchased a second blog, I will be on the look-out for a third blog.  I couldn’t be more excited!

-More aggressive with private advertising.  With the exception of correspondence, this is truly passive income!  It was a huge area of growth for me this past year and I can see this income increasing 25% in 2012.  I do everything from text links to sponsored posts and plan to keep doing it.  If something is working so well, why change it right?

-Amazon affiliate.  I wrote a fun article for Christmas called “25 Christmas Gifts Under $25 That Don’t Suck.”  I experimented with Amazon affiliate for the first time and added affiliate links to this piece and it turned out to be a goldmine.  My plan is to do this more often in 2012 and produce articles around big holidays and make this a nice stream of passive income.  The best part about this is that it keeps on earning due to SEO and being a popular article.

-Affiliate sales through articles.  Some big name blogs are doing this and I rarely see smaller blogs do this and I have no idea why.  It’s truly an amazing way to make money.  I use FlexOffers and will write a review of a credit card or some other service like Mint that I use and insert my affiliate code.  Let’s just say that I have never made 0$ on these articles.  They are goldmines and if I make it more personal, the earning potential is limitless.

-Monetize email list. I almost have 500 email subscribers and it continues to grow.  I capture people’s email through opt-in boxes and pop-ups.  To entice people to provide their email, I offer a 7 day e-course called “How to Retire a Millionaire.”  Its 7 emails strung out over 7 days and it provides people with everything they need to know regarding retirement and how to get there.  Since it’s free, it does a great job of attracting attention to my email list.  Once people are on my email list I send them through a funnel mainly consisting of exclusive articles and other goodies.  Once in a while I will recommend a product or service that I use.  When I do this, I add the affiliate code and WHAM, money in my bank.  I love this model because people’s trust keeps you accountable.  I only recommend things that I truly believe in.  It’s a promise I make to all new email subscribers and will keep this promise in 2012.

-Produce a paid e-book. Man this has been on my goals list for quite some time now, but I want to take my time with it in 2012.  I want it to be something that anyone can benefit from and truly changes people’s lives.  I’ve been tossing some ideas around but nothing has been set in stone.  I’m excited about this goal because I really think 2012 will be the year I get this done.  It will be a paid product and hopefully helps me get to my $30,000 goal.

-Staff writing.  I used to staff write for 8 blogs but now I only write for two.  This has been a steady income stream for me and don’t plan to quit these anytime soon.

Here’s an income breakdown forecast for 2012:

Private Advertising on Multiple Blogs: $3,500/month

Amazon Affiliate: $75/month

Affiliate Sales: $500/month

Paid Ebook: N/A

Staff Writing:  $400/month


Total estimated for 2012: $53,700



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21 Responses to How Jon the Saver Plans to Make $30,000 in 2012

  1. Derek says:

    Holy huge income estimate! $53,700? If you hit that, I’ll be amazed for sure. You’ll have to teach me a little something about Amazon affiliate marketing as well. This sounds like a pretty big hit!

  2. Corey says:

    I love your “can do” attitude. It is so inspiring and brings out the competitive part in me. I can’t wait to see you reach the finish line, which may be in September instead of December. 😉

  3. Melissa says:

    It sounds like a great plan, Jon. How do you find time for everything with a full-time job too?

    I have to try your affiliate plan as far as linking within the article. I can’t use Amazon because they left our state. :(

    • To be honest, it’s all about squeezing time out of the day. I work ten hour days and I do two articles each day during my lunch break. While others are wasting time playing online poker, I’m building my empire :) I also do a ton of work over the weekends. it’s a time crunch for sure, but if you want something this bad, the time just seems to appear.

    • Lunch breaks baby! While others go out for lunch, I bring my food and crank out one or two articles. I go to the gym after 10 hour days, so I get home around 8pm. a little reading and catching up on email and I’m back to sleep. Weekends are clutch for content creation too :)

  4. Wow, that is a huge estimate. Best of luck with it. I think staff writing is a great way to generate income.

    I agree with you too on starting a new site from scratch. It is a lot of work. Building on something existing is much better.

    • I agree! Building a site up from scratch sounds horrendous to me, but hey to each their own! I run everything I do as a business, so if I can cut out hundreds of hours by allocating capital to a project, it just makes sense for me.

  5. Cash Flow Mantra says:

    Wow, that is an incredible estimate of income for the year. It seems reasonable too. I am thinking that $30K is not challenging enough for you.

  6. That is an awesome plan. I’m looking forward to seeing how it pans out.

  7. Wohoo! $50,000. I can’t wait to see how this goes for you. I think you should offer us a class on making the most out of affiliate income. I know I have TONS to learn.

  8. Haha, I consider myself a beginner, so that might be a ways off but I like where you’re going with that :) Maybe a webinar sometime lol.

  9. I’ve always wanted to buy another blog but the really good ones are always so expensive. I’d have a hard time shelling out $10k+ for a site, even though I know it could be worth it.