How I Plan to Make $30,000 in 2012

This post was written by Derek, from Life And My Finances. He started his first blog in August, 2010 because of his love for finance. He heard from others that he could make money blogging, but had no idea what to expect. After earning only a few pennies in 2010, he still stuck with it, and it’s a good thing he did. In 2011, his income jumped to over $10,000. Now he has plans to earn $30,000 through various blogging ventures in 2012.

My $10,000 Year in 2011

The year started out incredibly slow. My Google Page Rank was a big fat zero, and I could not find too many advertisers that were interested in doing business with me. In fact, most of my income was made via my staff writing for other personal finance sites.

From January through June, my total income was $1,658.99. That’s a little less than $300 a month. It’s not terrible (especially for a PR zero), but it’s certainly not amazing. If I would have continued this average through the end of the year, my total income would have been just over $3,000. Thankfully, I received a Page Rank of 3 toward the end of June, which sparked the interest of many advertisers. By the end of November, my total income in 2011 was over $10,000. This spike is what inspired me to ramp up my efforts for 2012. The new goal is $30,000.

My Plans to Earn $30,000 in 2012

Since one site yielded $10,000 in 2011, I figured that I’d need at least 3 sites to generate $30,000. And, for good measure, I decided to throw in a few other projects as well.

Life And My Finances

My original site, Life And My Finances, should yield an average of at least $1,000 per month (this has been the average in 2011). With this site alone, my income would be $12,000 for the year.

A New Site About Passive Income

I have always been fascinated with passive income, so I registered for the domain,, back in January, 2011. With my very busy schedule, I just never found the time to build the site and write articles for it, but now that I’m involved in the 30k Challenge, it was time to suck it up and get it going. Since it’s just getting started, I don’t plan on making any money from this site until April or so. At that point, I figure that I can earn $500 per month for the remaining 9 months, which means $4,500 for the year. This puts me at a total of $16,500 for my total projected income.

My New eBook

I am very passionate about a no-debt lifestyle. I believe that it’s often the best way to not only avoid unnecessary expenses (such as interest and fees), but to propel ones-self into a financially successful position.

My book is for those that dream of graduating from college without debt. The various chapters make it useful for parents, young high-school students, and for the college student. The bonus chapter also gives some great tips for those that have already graduated with debt. It will help them pay it off faster than they ever thought possible. It’s not quite finished yet, but keep an eye out for it on Life And My Finances.

I honestly have no idea how popular this book will be, so I’m estimating that I’ll sell 1,000 copies. At a $5 profit per book, I plan on earning $5,000 in 2012. That puts my grand total at $21,500.

Staff Writing

For some guaranteed income, I am still staff writing for a few personal finance sites. Assuming I can keep up with the set posting schedule, I’ll be earning $125 each month, or $1,500 for the year. The grand total is now at $23,000.

The New Site, Grand Per Month

One of my fellow bloggers, Cash Flow Mantra, has started a site called, “Grand Per Month“. It’s a great website that gives new ideas each week about how one could earn an extra $1,000 a month outside of their day-job.

Thankfully, CFM decided that I would be a great addition to his team, and is willing to pay me with a portion of the profits. As a random estimate, I figure that this partnership could earn me an extra $1,000 in 2012. This puts the grand total at $24,000.

This Site, Online Money Bloggers

I am very excited about the future success of this very site. It is the brainchild of myself and Corey (from 20’s Finances), and it all came about because of a silly challenge we had with one another about who would be able to earn $30,000 in 2012.

Since this site is for all present and future bloggers on the web, the market seems almost endless, which could mean some huge profits (we honestly haven’t discussed this too much yet, but with many readers comes many opportunities).

Together, we have decided to split the earnings 40-40-20. So, that’s 40% for each of us, and then we leave 20% in our joint account for any site expenses that might arise.

So, in order to reach my $30k, the Online Money Bloggers site need to earn $15,000 (which is a definite possibility), giving me my cut of $6,000.

Grand Total for 2012 = $30,000

It all looks great on paper, but we’ll just have to see what happens! I can’t wait to give an update after a few months. Hopefully all of my efforts put me toward the top of the leaderboard! :)

What do you think about my plan? Do you think I’ll fall short of $30k? If so, what more should/could I do?

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35 Responses to How I Plan to Make $30,000 in 2012

  1. That’s quite the laundry list. I’m finding that mine is looking equally long. My fear is that too many money streams will cause me too fall a short on all of the projects as opposed to doing just a few very well.

    We’ll see.

    • Derek says:

      I know that I’ll have to put in more time, but luckily I have a few partnerships, so when I’m lacking the time, my partner can step in and do a great job (and vise versa).

    • John says:

      @Shaun – That has been my downfall in the past – too many sites and too little time. As a result, I get very little accomplished.

  2. Matt says:

    Thanks for this post Derek. I love seeing exactly how others were able to make money from blogging. A lot of people tell you how much they’ve made, but are usually very vague about exactly where all the money came from. For newbies like myself, a post like this is very helpful.

    I am actually relieved that I didn’t get accepted into this challenge. After reading this post, I see that I am about where you were exactly a year ago. I think $10k is a more realistic goal for me for 2012. I’ll head over to the Grand Per Month site!

    • Derek says:

      I’m glad that you find this post helpful. That’s the whole point of this site! :) Stick around and I’m sure you’ll learn a lot more from everyone else as well!

      I bet you could up your goal from $10,000 to $15,000, especially if you get a PR by February or March.

  3. Oren says:

    I think you plan is doable as long as you find the time to do all of that. I wish lots of luck and hopefully a future where you can reliably assume your income will come from blogging.

    • Derek says:

      I have had time so far! I think I can swing it – I especially can once I get done the eBook is ready for selling.

  4. I agree with Shaun that it is quite a bit of work, but if you have the time, why not? Establishing the stream is the difficult part. Once it is up and running, the maintenance aspect can involve less time.

    • Derek says:

      It is quite a lot of work, but I can do it! I know I can. I bet I could even take some vacations in the mix there too. 😉

  5. Niki says:

    It is really ambitious but I like ambitious and obviously you do too. Looking forward to your updates throughout the year.

    • Derek says:

      I love shooting for the moon and ending up amongst the stars! :) Sounds like you’ll be one of those stars soon too (based on your ambitiousness).

  6. Looks great and like I have some great competition. Now, it is time to write mine up! Let the challenge begin.

  7. Hank says:

    Good luck with that incredible list. It is going to be incredibly fascinating to watch you all throughout the year.

    • Derek says:

      It’s going to be a fun ride, and I’m glad I can include all of you in on it! It’s going to be a riot to hear what everyone else has planned for this challenge too! :)

  8. Great diversified plan. Should be interesting to see how the numbers turn out… some of these numbers could even end up higher than projected :) Good luck!

    • Derek says:

      I actually underestimated on the numbers on purpose, just to make sure that I’ll reach my goal of $30k. If all goes according to plan, I’ll end up with an income well above $30k.

  9. Inspirational list here and just think if 30k looks great on paper, how will it look in reality if you far surpass the 30k goal? B…E…A…U…Tiful!

    Can not wait to see how the leader boards start appearing! An exciting race indeed!

    • Derek says:

      Hopefully I’m at the top of the leaderboard at the end of this month, but there is a ton of stiff competition! We’ll see how everything plays out.

  10. You will be a tough challenger to beat, Derek! I am glad that you have a fire lit under your butt, and I am planning to light a fire under my own and get moving this year! You have some great domain ideas and a lot of potential.

    • Derek says:

      I sure hope I’m tough to beat! My goal is to be on the top of the leaderboard by the end of 2012. Thanks so much for your compliments though, I have worked hard, and I appreciate them very much.

  11. Neo says:

    Sounds like a great plan to me! Your site pulls in $1k/month, that is SOLID. You really have a strong base to start from so if I was a betting man I would say that you are going to break the $30k by late October.

    • Derek says:

      Yep. My December was a little slow, which is a little concerning,but before that, the average was more like $1,500. If I can keep that up, then I’ll only have to find another $12,000 by the end of December. I sure hope you’re right about me hitting $30k by the end of October. That would be SaaWeeet!

  12. This is exciting to hear your game plan! Your site encouraged me to start my own site and your tips have been so helpful in getting everything going. I’ll be rooting for you in 2012!

    • Derek says:

      That’s awesome Jessica! I love it when I hear that my site helped others start theirs. I’ll be rooting for you in 2012 as well! :)

  13. I am looking forward to being a part of this challenge! You definitely have set the bar for the rest of us Derek. This will be a year of working hard and learning all I can from everyone.

    • Derek says:

      I glad that you’re part of this challenge too Lisa! I can’t wait to see your guest post about how you’re going to make your $30k! :)

  14. I think your plan is well thought out. It does have a lot of components to it though. Hoping you don’t get burned out. Best of luck.

    • Derek says:

      I don’t think I’ll get burned out. As the income goes out, I should get more and more energized!! :)

  15. Kolton says:

    You made some great goals for 2012, I only wish you the best of luck and hope everything turns out the way you planned. I can somewhat relate to you, as my goals (and business goals for that matter) are somewhat the same.

    My online blog is not even a year old yet, and I’m hoping to start making more money by the end of this year. I plan to write an e-book on “how to not invest like the rest of us” But I don’t know, this project is still in it’s infancy.

    • Derek says:

      Keep an eye on how well my book does! Then you can see what I did wrong and what I did right. It could be a big help for how you sell yours. Best of luck to you!

  16. Best of luck! I look forward to reading your new site!

    • Derek says:

      Thanks Robert! I see you’ve already stopped by! If you love passive income as much as I do, I’ll expect to see you again soon! :)

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