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Why is my Alexa number going up even though my stats are improving?

Since the Alexa Rank moves up or down depending on the number of visits that you have from those with a toolbar, you might have an increase of visitors, but not as many visitors are coming to your site that have the toolbar installed. In reality, you have no control over this, but as you increase your readership severely, chances are that more people will be coming that have an Alexa toolbar.

Also, the Alexa Rank is based on the 3 month average, so you might have a great day and expect the number to go down, but instead, it might go up, because it’s taking the average of the past 3 months. In other words, you may have had a fantastic day 3 months and 1 day ago. Now those stats are gone and your decent day didn’t make up for it.

Posted in: Alexa

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