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What is an Autoresponder?

Are you wondering what an “autoresponder” is? Many people are throwing this term around without actually knowing what they are talking about. If you are lucky, you know that they are talking about a feature of an email marketing system, like Aweber. Here’s my personal definition of an autoresponder.

An autoresponder is a tool that allows you to determine when an email is sent to a particular inbox. This is usually important for sending a sequence of emails in the proper order. For example, a person who has an email newsletter may want to send subscribers the same welcome email to everyone and not have it dependent on everyone signing up at the same time. An autoresponder would allow each and every newsletter subscriber to receive the same emails in the exact same order as everyone else, regardless of whether they sign up tomorrow or a year from now.

If you want to learn more about email marketing, you can read our review of Aweber, a popular email marketing software.

Posted in: Newsletter

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