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What is Alexa Ranking?

Alexa ranking is a worldwide ranking system run by a website (www.alexa.com) that determines and ranks the most popular sites according to the traffic. In order to determine the traffic, the site uses the traffic of those who visit the site with alexa toolbar installed. This means that theoretically, your alexa ranking could be worse than someone else who has less traffic. Some criticize this ranking system because it can be manipulated, but when considering the top sites like google and facebook are 1 and 2, it is fairly accurate. Alexa ranking is an ordered list of the “most popular sites”, which means that the lower the number the better. It is also important to know that alexa ranking is based on a 3 month average. This means that you could have one really good month and two bad months and your rank would be an average of the previous three months.

Posted in: Alexa

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